Ideas to inspire action
Just because beauty and great design appear to be so effortless, we mistook it to be easy. Design is based upon resolving how someone is going to use something. Great design is describing the very best experience for them, then moving towards that ideal
The Most Important Brands In The World Make Us Feel Something
They do that because they have something to change, and as consumers, we want to be part of the change. These companies have a reason to exist over and above making profit. They have a purpose. Yes, we love the product they make. But the thing we love the most about them is the change they re making — We love making purpose the driving force behind brands we work with.
Experimenting with pause gives you a way to play around with the rhythms of your life. It gives you a way to give shape and texture to your experience, weakening the sensation that your life is driven by external forces over which you have no influence.
You might pause to rest and regenerate, to become more creative, to connect with other people – or yourself. There is plenty to try, as we will see. It is a subtle, powerful, life-giving idea - one that is worth spending a little time with.
Branding is at the core of your marketing strategy, meaning branding definitely comes first.
It is essential to clearly define who you are as a brand — before you begin to devise your specific marketing strategies. When it comes to conversions, you can do ad campaigns, SEO, and blogs to get the results, but most definitely, your conversions will be lower if your consumers are not connected to your brand.
Even if your current marketing strategies are designed to engage, it is the ongoing branding that keeps customers coming back. Competition is competitive, and the fact of the matter is that there are companies that offer the exact same products and services that you offer.
It is your strong branding that keeps customers returning. Branding builds loyalty and trust.
We have found a way to explain the concept of branding and believe it can be helpful to others. While the physical aspects of a brand, such as its appearance, texture, scent, and taste, are easily noticeable, they are only the visible part of the brand - the tip of the iceberg. However, a brand comprises much more than its tangible elements.
The complete brand consists of the sum of the thoughts and feelings that the consumer associates with it. These perceptions are located below the surface, representing the hidden portion of the iceberg.
Building a brand requires exploring beyond surface-level design and content. It entails delving into the depths of consumer perception, which involves a great deal of effort and consideration. To successfully build a brand, you must endeavor to create a comprehensive brand identity that goes beyond the surface.
- Experiences
- Connections
- Memories
- Relationships
- Associations
- Feelings
Forget about the microphone, just speak to me. As a friend” — Working this way not only creates a unique gleaming story, it stays with the person listening to it. Words are strong and can create huge impact in decision making.
Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core
We get asked this a lot. And there is a surprisingly simple answer: You have to love it the most first. That's it? Yeah, that's it.
This is a 'Labour of Love' And you're the 'Labour' they are referring to. You have to sweat each detail. Over and over again. Relentlessly paying obsessive attention to the littlest tiny weeny bit. And guess what, your customers will notice. They will see that you have poured your heart into it, and they will love that you care that much about them.
It is constant to remind our clients and potential ones that branding is about consistency. Each detail paid attention to. Because consistency builds trust. and trust builds a business. And, as an owner, it is your job to be the guardian of these details. What matters? Only everything…
Experimenting with pause gives you a way to play around with the rhythms of your life. It gives you a way to give shape and texture to your experience, weakening the sensation that your life is driven by external forces over which you have no influence.
You might pause to rest and regenerate, to become more creative, to connect with other people – or yourself. There is plenty to try, as we will see. It is a subtle, powerful, life-giving idea - one that is worth spending a little time with.
The art of storytelling is much more than just telling stories.
This communication technique has specific characteristics that seek to be as effective as possible in getting a message across to a person. After all, we are full of stories, and within them, there are messages.
Arguably, one of the most important ingredients for creative thinking is diversity. We all know that diverse teams produce more creative results than teams in which all members are from similar backgrounds.
Tests have shown that the one surefire way of improving your creativity is to work in teams.
As we become more and more used to instant gratification, we’ve become disconnected from seeing all the hard work it takes behind the scenes to reach the desired outcome. Unfortunately, good design is very much a process which takes time
Colours are a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions.
When it comes to branding, It's important for us to identify the kind of emotions we want to convey, and once that is accomplished, using the right combination of colours, saturation and hue go a long way in conveying your message.
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